Ringling Film Ident
01 RESEARCH
THE BRIEF: Create a memorable identity for Ringling College Film Program that creatively but concisely captures the professionalism and creativity of the student films.
My first thought was to ask my friends in the film major to send me their projects. I figured that the best way to find the essence of the film department was through the work which the students created.
Once I had watched through a multitude of ideas, I was struck with an idea...
02 IDEATION
What better way to showcase the professionalism and creativity of student films than to actually showcase student films?
I sorted through various footage and asked my friends which of their shots were their favorites. A few even sent me shots that never made the cut in final films, but they loved them anyways.
My direction started to lean towards feeling as epic as a professional studio while maintaining some youthfulness with a fun logo animation.
03 STYLE FRAMES
04 ANIMATION
The first pass was a test of timing and sync to track. I was still working to gather more footage to prevent reusing the same clips over and over again. I was also trying to consider what to do with the logo.
The second pass features a wider collection of student footage. I also wanted to play with the idea of the recording interface to highlight to process over the product.
05 HOW?
The clips were broken apart in premiere and synced to track in After Effects. I wasn't sure if I wanted to animate transitions, so I wanted that option to be open.
The logo was a matter of masking out every letter and animating them together then offsetting the animation.
06 DELIVERY
1.85:1 Ratio
16x9 Ratio
A very special thank you to Danny Connolly and Riley Moore for allowing me to use their work in this project. I love you guys <3